How to Use Influencer Marketing to Boost Brand Awareness in Nigeria
“Influencer marketing is changing the way brands connect with consumers in Nigeria, making engagement more authentic and impactful.” Introduction Social media has transformed the way brands interact with customers. Influencer marketing is now one of the most effective strategies for increasing brand awareness in Nigeria. With millions of Nigerians actively
Naira Appreciates Against Dollar To End Week On Good Note
Naira appreciated against the dollar to end on positive note at the official foreign exchange market on Friday. The Central Bank of Nigeria’s exchange rate data showed that the Naira strengthened to N1,492.49 per dollar on Friday from N1,499.07 recorded on Thursday. Accordingly, this showed that the Naira appreciated by
Nigerian Banks Begin Implementation Of New ATM Withdrawal Charges
The new Automated Teller Machine, ATM charges imposed on Nigerians by the Central Bank of Nigeria, CBN, came into effect on Saturday. This follows the apex bank’s announcement on 11 February 2025 that, from 1 March 2025, N100 and N450 fees would apply to ATM withdrawals. The CBN explained that the
Elumelu Commits To Boosting Gabon’s Infrastructure, Youth Empowerment
The Chairman of United Bank for Africa (UBA) Group and Founder of the Tony Elumelu Foundation (TEF), Tony Elumelu, has once again reaffirmed his commitment to the development of Gabon’s economy development following a high-level meeting with the President of Gabon, Brice Oligui Nguema earlier this week. Elumelu who was
Telecom, Electricity, Multichoice Tariff Hike: Nigerians Knock NLC
As Nigerians continue to grapple with several policies considered to be unfavourable, the Nigeria Labour Congress, NLC, has come under scrutiny. NLC which was hitherto known for its formidable force, holding the government and private sector accountable, recently lost its influence due to a series of ’empty’ threats that have
Social Media Mistakes Nigerian Businesses Should Avoid
“Social media can make or break a business. Knowing what not to do is just as crucial as knowing what works.” Introduction Social media is a powerful tool for businesses in Nigeria. It provides direct access to customers, increases brand visibility, and boosts sales. Yet, many businesses make costly mistakes
How Nigerian SMEs Are Winning With Social Media Ads
“Social media ads are not just an option for Nigerian SMEs; they are the key to business growth in the digital age.” Introduction Small and medium-sized enterprises (SMEs) in Nigeria face many challenges, from limited funding to stiff competition. Traditional marketing methods are costly and often ineffective for businesses with
VeryDarkMan Calls Out EFCC Over Alleged Plan To Arrest Him
Controversial social media critic, VeryDarkMan, has called out the Economic and Financial Crimes Commission, EFCC, over an alleged plan to arrest him. VeryDarkMan, in a video shared on his Instagram page, alleged that the commission is planning to frame him for speaking against its chairman, Olanipekun Olukoyede. While accusing the
Transfer: Manchester United Prepare Swap Deal For Osimhen
Manchester United are reportedly considering a swap deal for Napoli striker, Victor Osimhen. The Red Devils are willing to offer €40m plus striker, Rasmus Hojlund for the Nigeria international. Osimhen, who joined Turkish Super Lig champions, Galatasaray on loan last September, will return to Napoli at the end of the
Nigerian Government: Fear Of Massive Job Losses Is Why We Allow 50% Telecom Tariff Hike
The Federal Government has defended its decision to approve a 50 per cent tariff hike for telecommunications services, citing job protection for Nigerians and the need to prevent multinational firms from leaving the country. The Minister of Communications and Digital Economy, Dr Bosun Tijani, provided this clarification on Thursday, shortly
