“Instagram Shopping is changing how brands sell in Africa, opening new doors for businesses and consumers alike.” Introduction Instagram Shopping is helping African businesses reach customers like never before. With a growing number of people using Instagram, brands can showcase their products, interact with buyers, and close sales directly on the platform. E-commerce is expanding […]

Introduction If you want to reach Nigerians, you need to be on WhatsApp. It’s not just another messaging app—it’s the backbone of communication, business, and even politics. Over 90% of Nigeria’s internet users are on WhatsApp. With over 30 million active users, it beats Facebook, Twitter, and Instagram in engagement. Whether it’s a roadside vendor, […]

The naira exceeded expectations to record its highest gain against the dollar at the parallel foreign exchange market in recent days.  The naira appreciated to N1,515 per dollar on Tuesday from N1,540 on Monday. This means the naira strengthened by N25 per dollar. At the official FX market, the Central Bank of Nigeria has yet […]

Regional Governor of Samara in Russia, Vyacheslav Fedorishchev, on Wednesday said Ukraine launched an overnight attack on an oil refinery in the city of Syzran. “Emergency services are working on the territory of the enterprise. According to preliminary information, there are no casualties,” Fedorishchev wrote on the Telegram messaging app. He did not specify whether […]

President Donald Trump has suggested that large-scale fraud was perpetrated in multiple donations made by the previous United States government to countries worldwide. Trump expressed vexation about how hundreds of billions of dollars in taxpayers’ money were spent on questionable programs and contracts across Africa, Asia, and Europe. The beneficiary nations identified include Cambodia, Czechia, […]

“In the digital market of Nigeria, choosing the right platform can make or break your business success.” Introduction: The Digital Marketing Scene in Nigeria Facebook vs. TikTok for Nigerian businesses. Nigeria is home to a booming digital economy, with millions of active internet users. Social media platforms have become essential tools for businesses to reach […]

“The rise of social media in Nigeria reflects the dynamic shift in how people connect, communicate, and share information in a rapidly growing digital world.” Introduction Social media has transformed Nigeria’s digital landscape. From the early days of 2go and Facebook to the dominance of platforms like WhatsApp, Instagram, and TikTok, social media usage in […]

Real Madrid could leave LaLiga as their feud over refereeing standards in the Spanish topflight rumbles on, SPORT reports. This feud was further fuelled by Jude Bellingham’s red card against Osasuna last weekend. Bellingham was sent off by referee, Jose Luis Munuera Montero for using foul and abusive language in the 39th minute. Montero accused […]

The much anticipated talks between top officials of the United States, US, and Russia have resumed in Saudi Arabia. The meeting is holding at Diriyah Palace in Riyadh, the capital of Saudi Arabia. In attendance are US national security advisor, Mike Waltz, US special envoy to the Middle East Steve Witkoff, Russian foreign minister, Sergei […]

Argentine President Javier Milei is facing mounting calls for impeachment and legal action following his controversial promotion of a cryptocurrency that led to significant financial losses for investors. Milei took to X, formerly Twitter, on Friday to endorse the $LIBRA coin, describing it as a tool to support small businesses and start-ups. His endorsement sent […]

Pan Niger Delta Forum, PANDEF, leader, Edwin Clark, is dead. The former Federal Commissioner for Information and South-South leader’s death was confirmed in a statement by a representative of the family, Prof. C. C. Clark, on Tuesday. The statement read, “The Clark-Fuludu Bekederemo family of Kiagbodo Town, Delta State, wishes to announce the passing of […]

“Short-form videos have become the heartbeat of African social media, capturing moments, trends, and voices in mere seconds.” Introduction: The Rise of Short-Form Videos in Africa Short-form videos are taking over African social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts are filled with content from creators across the continent. These quick videos, often […]

“The rise of influencer marketing in Nigeria signals a shift in how brands connect with audiences in the digital age.” Introduction Influencer marketing is growing rapidly in Nigeria. Social media platforms like Instagram, Twitter, and TikTok have become essential tools for brands aiming to reach younger audiences. Nigerian influencers, from fashionistas to tech enthusiasts, are […]

South African Government has announced the arrest Anabela Rungo, the mother of Miss Universe Nigeria, Chidimma Adetshina, over allegations of fraudulently obtaining a South African identity document. The Department of Home Affairs who confirmed this in a statement on Saturday said the operation conducted by Home Affairs investigators and the South African Police Service, SAPS. […]

South Korean actress, Kim Sae-ron, 24, has been found dead in her Seongsu-dong apartment, authorities confirmed on Sunday. According to police, a friend discovered her body at approximately 4:55 PM (07:55 GMT). Investigators stated that no signs of foul play were found, and an official inquiry into the cause of death is ongoing. Kim, who […]

LaLiga giants, Atletico Madrid are still interested in Leicester City midfielder, Wilfred Ndidi. Leicester City rejected offers for the Nigerian during the winter transfer window in order to fight for their survival in the Premier League. According to Caught Offside, Atletico Madrid will move for Ndidi again at the end of the season. Another Spanish […]

The National President of the Association of De Change Operators, Aminu Gwadebe, has revealed that the pick-up of the interbank proceeds to Bureaux de Change as directed by the Central Bank of Nigeria and other factors is the reason the Naira has recorded a significant gain against the dollar in the last week. Gwadebe made […]

US Secretary of State, Marco Rubio on Monday arrived in Saudi Arabia ahead of expected talks with Russian officials aimed at ending Moscow’s nearly three-year war in Ukraine. The talks come after President Donald Trump last week spoke to Russian President, Vladimir Putin by phone and ordered top officials to begin negotiations on the war, […]

The US military on Sunday said it killed a senior official of an al Qaeda affiliate during an airstrike in northwest Syria. A statement by the US Central Command, CENTCOM, described the person as a senior finance and logistics official in the terrorist organization Hurras al-Din. However, CENTCOM did not identify its target. According to […]

A chieftain of the All Progressives Congress and former presidential aspirant of the party, Adamu Garba, has affirmed the allegations that the United States Agency for International Development, USAID, was funding Boko Haram and other terrorists organizations. Garba said funds from USAID were used to procure weapons for Boko Haram, ISWAP, and other terrorists’ groups. […]

“Social media isn’t just a tool for connection; it’s a driving force behind Africa’s digital marketing growth.” Introduction: The Rise of Social Media in Africa Social media has become a powerful force across Africa. It shapes communication, commerce, and marketing in ways unimaginable a decade ago. With more people gaining internet access through affordable smartphones […]

“Social media is no longer a side activity; it’s the pulse of modern communication and commerce in Africa.” Social media has become an essential part of life in Nigeria and across Africa. From business growth to personal connections, it plays a major role in daily activities. In 2025, the influence of social media will continue […]

“Social media and SEO are two sides of the same coin. Together, they shape how people discover your brand online.” Introduction: Why Social Media SEO Matters In today’s digital world, social media isn’t just for sharing memes and connecting with friends. It plays a significant role in your website’s SEO performance. Social signals, like shares, […]

“AI is not just another tool; it’s the future of digital marketing.” – Unknown Introduction Artificial intelligence is changing how digital marketers manage social media. Brands now use AI to automate tasks, analyze data, and improve engagement. AI-powered tools make marketing strategies more effective, allowing businesses to reach the right audience faster. Social media marketing […]